Friday, June 26, 2009

Review: It's On with Alexa Chung

A week ago, I had a nasty eye infection that caused me to be home around lunch time. Somehow I stumbled onto MTV's new daytime talk show "It's On with Alexa Chung." The last show I kind of watched on MTV was Laguna Beach. I really have no idea what is going on with the kids these days, so I decided to give MTV a little bit of my time. Well, I must say that this new show (debuted June 15th)  is pretty good for what it is. What makes this show work is the host Alexa Chung. Ms. Chung is a 25 year-old former model from London (her mother is British and father, Chinese).  She also dates someone from the band Arctic Monkey's. Overall, she is pretty likable for an ex-model. Alexa possesses that British charm Americans love and she is refreshingly low-key for a daytime tv personality. She doesn't scream like Trya or annoy me like Kelly Rippa. We get it Kelly, you're a Jersey girl whose wildest dreams came true. Congrats, now please keep it to yourself. Alexa is the kind of celebrity that people think they could be friends with in real life. 

The format of the show is familiar: talk about celebrities, discuss some headlines, make fun of twitter/facebook/youtube, and interview a couple of guests. The stuff I saw regarding twitter and fb wasn't too original, but Alexa was able to keep the show moving forward. Right when I was about to change the channel, adorable Bradley Cooper came on to promote The Hangover. Their rapport was good. Alexa appears very comfortable around celebrities. Actually, she was much more comfortable with Bradley Cooper than when she interacted with her dorky studio audience. 

The purpose of this show is to be the new TRL. However, I think that the time of day this show airs is awkward. Who is MTV marketing to? College girls and hip stay at home moms? TRL worked because it aired when kids were home from school. I don't know how many viewers MTV can steal from Live With Regis and Kelly and Rachel Ray.  I know that MTV wants a new daytime hit, but Alexa's laid back style might be better suited for late night. But that time slot is already crowded with two Late Shows, The Daily Show/Colbert Report, and Chelsea Lately. Really, I don't know where to put this girl.  Anyways, if you are home sick and want something to watch for an hour at 12:00 p.m./11:00 a.m. EST/CST check out "It's On" on MTV. 

Here's a pic and video of Alexa Chung. She really looks so familiar. I must have seen her in some ad campaign/trashy celebrity magazine or something. 


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