The format of the show is familiar: talk about celebrities, discuss some headlines, make fun of twitter/facebook/youtube, and interview a couple of guests. The stuff I saw regarding twitter and fb wasn't too original, but Alexa was able to keep the show moving forward. Right when I was about to change the channel, adorable Bradley Cooper came on to promote The Hangover. Their rapport was good. Alexa appears very comfortable around celebrities. Actually, she was much more comfortable with Bradley Cooper than when she interacted with her dorky studio audience.
The purpose of this show is to be the new TRL. However, I think that the time of day this show airs is awkward. Who is MTV marketing to? College girls and hip stay at home moms? TRL worked because it aired when kids were home from school. I don't know how many viewers MTV can steal from Live With Regis and Kelly and Rachel Ray. I know that MTV wants a new daytime hit, but Alexa's laid back style might be better suited for late night. But that time slot is already crowded with two Late Shows, The Daily Show/Colbert Report, and Chelsea Lately. Really, I don't know where to put this girl. Anyways, if you are home sick and want something to watch for an hour at 12:00 p.m./11:00 a.m. EST/CST check out "It's On" on MTV.
Here's a pic and video of Alexa Chung. She really looks so familiar. I must have seen her in some ad campaign/trashy celebrity magazine or something.

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